COMD1167 D154, Type and Media, Spring 2017

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  • Font Identification and History
  • #41609

    Johanna Goldfeld
    Participant

    Sub­mit your font de­scrip­tion here.

    #41719

    Nicole M.
    Participant

    Adriel Cara­ballo
    Nicole Moore

    Hel­vetica is one of the most pop­u­lar type faces in the world. It was cre­ated in 1957 by Max Mei­dinger with the help of Ed­ward Hof­mann. Dur­ing this time pe­riod in the early 20th cen­tury, in post-war Eu­rope many com­pa­nies were look­ing for a change. Hel­vetica was the op­po­site of all the fancy, dec­o­ra­tive ty­pog­ra­phy that cov­ered cor­po­rate ma­te­ri­als and ad­ver­tise­ments. Hel­vetica’s sleek lines and mod­ern sen­si­bil­i­ties were just what com­pa­nies were look­ing for to re­make their iden­ti­ties and set them­selves apart from the past. Hel­vetica is clas­si­fied as a Sans Serif. It had medium to thick strokes that sits up­right on a straight axis. There is no brack­ets or serif shape. It is among the most widely used san-serif type­faces. It is widely used for logos, gov­ern­ment pub­li­ca­tions, signs, and it has be­come as­so­ci­ated with cor­po­rate cul­ture and busi­ness.

    #41721

    Eddie White
    Participant

    The Claren­don font was cre­ated by Robert Besley in 1845. This font was cre­ated for posters printed with wood types. This font is best use for mag­a­zines, logos, and traf­fic signs. As for the clar­i­fi­ca­tion of this font, it has strokes that are uni­form, with a slab serif shape. Fur­ther­more, the Claren­don font con­tains thin brack­ets with an axis of up­right O’s.

    #41728

    Chelcia
    Participant

    The name of our font is Bodoni. Bodoni was de­signed by Gi­ambat­tista Bodoni, often revered as the King of Print­ers, in 1790. Bodoni drew in­spi­ra­tion from John Baskerville as seen from the Baskerville font, but Bodoni’s char­ac­ter­is­tics set it apart. It in­cludes a cen­tered tail on the up­per­case “Q”, a curved tail on the up­per­case “R”, un­brack­eted thin ser­ifs, and a ver­ti­cal axis. Bodoni is es­sen­tially a se­ries of serif type­faces that al­ter­nate be­tween thick and thin strokes which give it an el­e­gant look. Be­cause of this el­e­gant look, Bodoni is often used in fash­ion la­bels such as Eliz­a­beth Arden or Calvin Klein.

    • This reply was mod­i­fied 8 years ago by Chel­cia.
    #41731

    Joycie
    Participant

    My group had found that the type­face was called Bodoni. The Bodoni font was de­signed by Gi­a­mat­tista Bodoni and Mor­ris Fuller Ben­ton in the late 18th cen­tury. Bodoni fol­lowed the ideas of John Baskerville, as found in the print­ing type Baskerville—in­creased stroke con­trast re­flect­ing de­vel­op­ing print­ing tech­nol­ogy and a more ver­ti­cal axis—but he took them to a more ex­treme con­clu­sion. This font is a clas­si­cal de­sign. It has thick and thin strokes, and the think strokes are very thin at small point sizes, which made some dig­i­tal ver­sions of Bodoni said to be hard to read. The cap­i­tal “Q’s” tail is cen­tered under the fig­ure, and the up­per­case “J” has a slight hook. Bodoni is mod­ern style, and a pop­u­lar choice among fash­ion la­bels, and it’s usu­ally used in fash­ion mag­a­zine spreads, mag­a­zine cov­ers and posters, due to its pleas­ant aes­thet­ics when set in big­ger sizes. For ex­am­ple, Eliz­a­beth Arden used Bodoni in their logo.

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