BUF 3500 Syllabus
BUF 3500, Brand Image Marketing, explains how to build, measure, and manage a brand. This course is an exploration of visual literacy by considering the symbols and imagery used in formulating fashion brands and line identity. Students explore the theoretical and practical use of images as a form of visual communication intended to convey specific messages about brand identity. Students examine how attitudes, beliefs, demography, and psychography effect consumers’ selection.
Project
Develop a Business Plan and Pitch Video for a Socially Responsible Fashion Retailer in a Post-COVID World.
bRAND IMAGE MARKETING (Paper)
FP Tomorrow by Free People: Creating a Better Tomorrow
