This course deepened my understanding of how to use scientific research methods to develop effective marketing strategies and support decision-making. Through studying consumer behavior, competitive analysis, and market trends, I gained practical skills in survey design, questionnaire construction, and data analysis. I also explored sampling methods, data collection techniques, and statistical applications, learning how to transform raw data into actionable insights. This experience sharpened my ability to approach marketing challenges with a data-driven perspective, ensuring strategies are both informed and impactful.
The OpenLab at City Tech:A place to learn, work, and share
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
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