This course introduces students to the strategic processes involved in selecting, purchasing, and managing merchandise for retail operations. The course covers key concepts such as assortment planning, inventory control, and sales forecasting. Students learn how to analyze consumer behavior, market trends, and financial data to make informed buying decisions. Emphasis is placed on developing skills in budgeting, pricing strategies, and vendor negotiations. The course also explores the impact of technology on merchandise planning, including the use of retail management software. Through practical exercises and case studies, students gain hands-on experience in creating merchandise plans that align with business goals. Topics include seasonal planning, markdown strategies, and maintaining profit margins. By the end of the course, students are equipped with the tools to succeed in buying and planning roles within the retail and fashion industries.
BUF 2255: City Jeans Wholesale Buyer Survey Shaping Fashion Trends
