This course explored the principles of building, measuring, and managing a brand, focusing on the role of visual literacy in creating strong brand identities. Through the study of symbols, imagery, and visual communication, I learned how these elements convey specific messages about a brand’s identity. The course investigated how ideas about identity are formulated, why some brand identities resonate more effectively with consumers, and how these perceptions influence consumer choices. Practical and theoretical approaches were combined to develop a deeper understanding of branding strategies in the fashion industry.
https://docs.google.com/document/d/13jVH4dTUpuCQ2aZQHN_qqRJP7RL1hp5KfCho9fvKA9M/edit?usp=sharing
BUF 3500: Selilge-With you, Only You
BUF 3500: Style in Motion – The Dynamics of Ralph Lauren’s Marketing Strategy
BUF 3500: Chasing Dream, Capturing Hearts Vera Wang’s Marketing Alchemy
