This course examines the dynamics of global retail markets and the strategies companies use to expand internationally. The course covers key concepts such as global supply chains, international marketing, and the challenges of operating across different cultural and economic environments. Students learn about the impact of trade regulations, tariffs, and logistics on retail operations in a global context. Topics include e-commerce, global branding, and the role of technology in shaping international retail trends. The course also explores the influence of local consumer behavior, economic conditions, and geopolitical factors on retail success. Through case studies and real-world examples, students gain insights into the complexities of international retail trade and market entry strategies. Students develop skills in analyzing global market opportunities and creating strategies for successful international expansion. By the end of the course, students are equipped with the knowledge to navigate the global retail landscape and contribute to international business growth.
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