This course introduces students to the essential concepts and techniques involved in successful sales. The course covers the entire sales process, including prospecting, qualifying leads, building relationships, and closing sales. Students learn about effective communication, active listening, and negotiation strategies used to meet customer needs and drive sales performance. The course also explores various selling environments, from retail to business-to-business (B2B) sales, and the role of technology in modern selling practices. Emphasis is placed on customer relationship management (CRM) and the importance of ethical sales practices in maintaining long-term client trust. Students examine the psychology of buying, the impact of consumer behavior, and the factors that influence purchasing decisions. Through case studies and role-playing exercises, students gain practical experience in applying sales techniques in real-world scenarios. By the end of the course, students are equipped with the skills needed to succeed in sales positions across various industries.

MKT 1102: Syllabus