This course focuses on strategies and techniques used to engage customers directly through personalized communication channels. The course covers key concepts such as direct mail, email marketing, telemarketing, and interactive digital media like social media and mobile marketing. Students learn how to develop targeted marketing campaigns based on customer data and behaviors, using analytics to track and measure success. Emphasis is placed on building strong customer relationships through engagement and feedback loops. The course also explores the role of databases and customer relationship management (CRM) systems in personalizing marketing efforts. Students gain insight into the ethical considerations and privacy issues related to direct and interactive marketing. Through case studies and hands-on projects, students practice creating and executing effective direct marketing campaigns. By the end of the course, students are equipped with the skills to design and manage direct and interactive marketing initiatives in various industries.
The OpenLab at City Tech:A place to learn, work, and share
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
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