This course explores the influence of social media on fashion trends and consumer behavior. The course examines how digital platforms, influencers, and online communities shape trends and drive fashion consumption. Students learn about trend forecasting methods, content creation, and the role of social media marketing in the fashion industry. Topics include brand strategy, visual storytelling, and engagement techniques used to connect with target audiences. The course also covers the impact of social media on sustainability, diversity, and global fashion communication. Students analyze case studies of successful social media campaigns and develop their own strategies. Through practical assignments, they gain hands-on experience in leveraging social media for brand promotion and trend analysis. By the end of the course, students are equipped to navigate the evolving digital landscape of fashion and create effective social media strategies.
BUF 3100: Final Project Lady Guardian
BUF 3100: Final Project Lady Guardian Powerpoint
