This course explores the principles and techniques used to create impactful retail displays and enhance the customer shopping experience. Students learn how visual presentation influences consumer behavior, brand identity, and sales. The course covers key concepts such as store layout, fixture design, lighting, color theory, and signage. Emphasis is placed on the role of visual merchandising in storytelling and creating an emotional connection with customers. Students analyze successful retail strategies and apply their knowledge through hands-on projects and case studies. Topics include window displays, seasonal campaigns, and digital merchandising trends. By the end of the course, students develop skills in designing visually compelling environments that align with brand objectives. This course prepares students for careers in retail, brand management, and marketing.
BUF 2203: Visual Merchandising E-Portfolio
