This course provides students with an introduction to the core concepts and strategies used in marketing. The course covers essential marketing principles, including market research, product development, pricing strategies, distribution channels, and promotional tactics. Students learn how to analyze market segments, understand consumer behavior, and create effective marketing plans. The course also explores the role of branding, digital marketing, and social media in modern marketing campaigns. Emphasis is placed on understanding the marketing mix (product, price, place, promotion) and how to apply it to real-world business scenarios. Students examine the ethical and social responsibilities of marketers, focusing on sustainable and inclusive practices. Through case studies and practical applications, students gain hands-on experience in developing marketing strategies. By the end of the course, students will have a solid understanding of the marketing process and how it drives business success.