Welcome to my journal, where I document my journey as a Latina student pursuing a degree in Business of Fashion and Technology at City Tech. This platform reflects my passion for merging fashion with strategic business practices while embracing the innovation of technology in marketing and consumer engagement. Witnessing the evolution of fashion over the past three decades, I have come to deeply appreciate the importance of recycling, sustainability, durability, and reliability in fostering meaningful connections between companies and consumers.
In my recent role as a Fashion Producer Assistant at Bronx Fashion Week, I gained invaluable hands-on experience managing the logistics of event planning and execution. From selecting venues and creating detailed schedules to overseeing on-site setup and breakdown, I was immersed in every detail. My responsibilities included meticulous organization, such as managing event materials, handling paperwork, and ensuring effective communication across teams to deliver seamless experiences. Post-event evaluations played a critical role, allowing me to gather feedback, reconcile expenses, and contribute thoughtful recommendations for future improvements.
Beyond event production, my professional background extends to executive assistance, where I cultivated skills in scheduling, managing client relationships, and aligning with organizational goals. These roles have sharpened my ability to prioritize effectively, solve problems efficiently, and make sound decisions, positioning me as a dependable and adaptable team member ready to tackle challenges and deliver results.
Living through a transformative era in fashion has deepened my understanding of how technology can shape innovative marketing strategies and help brands resonate with diverse audiences. By leveraging data analytics, consumer behavior insights, and emerging trends, I aim to bridge creativity with strategic business execution. My goal is to integrate these principles into the ever-evolving fashion industry, with sustainability and innovation at the forefront.
As a proud Latina, my journey is also shaped by the resilience, resourcefulness, and creativity of my community. Join me as I explore the dynamic intersections of culture, sustainability, and technology, contributing to a future where fashion embraces both its heritage and its potential to drive positive change.
