This course provides an overview of merchandising principles within the fashion industry, covering key sectors such as textile mills, designers, manufacturers, auxiliary industries, and retailers. Emphasis is placed on the role of technology and the evolving landscape of fashion retailing in the digital age. Students will gain insight into the transformation of the fashion business into a dynamic global entity shaped by multimedia platforms. Consequently, the utilization of visual merchandising technologies and multimedia strategies will be encouraged throughout the course activities. Understanding 21st-century marketing concepts is essential for grasping the intricacies of this subject.
