One of the most challenging projects I have worked on were the designs for the Latino Heritage Annual Celebration in HRA. I created the poster and program designs from start to finish. During the course of the project I did not interact directly with the committee members, but my director did and they requested several changes to my designs. They constantly changed their vision for what they wanted, thus making me come up with a fresh design every time.

This was the first project where I decided to make the designs full-blown illustrations. The first design I came up with, what my co-worker named, ‘the androgynous person’, is an abstract profile portrait that incorporates national symbols from several Latino/Hispanic countries. The committee liked it,but thought it was too serious and this time they said they wanted a globe with only Latino countries on it and have all the flags kind of floating around it. My director wasn’t too excited with their idea, so told me to make it more interesting and she will try to sell the concept to them. So, for my second design I created the globe, but instead had a tree growing off the land and integrated even more national symbols growing off it. Like a bouquet of flowers. They took awhile to respond after my director submitted this design to them. During this time I decided to go back to my initial design and tweak it which resulted in a series of illustrations that everyone loved except for the committee.

Here is link to the series I proposed,but got rejected. https://www.behance.net/gallery/28550841/Latino-Heritage-In-NYC-HRA

Afterwards my director came to me with another idea they had which was to do something with Latin music and the color yellow. I was really frustrated at this point and did not want to do another design for them, but I did anyway. This time they loved it and it got approved. I put in the least effort into this last one.

In the end I did not mind the constant changes I made , as it only served to my advantage. I got great results in the form of multiple finished pieces of artwork and refined my technique as well as trying doing some new ones.