For the past three weeks, I’ve been working on creating a design for HRA’s Women’s History Month event. I was stuck for awhile and so were all the other designers. The committee in charge of the event wanted a design revolving around the phrase, ‘ I AM………HRA Woman’.

After a lot of brainstorming I came up with an idea that everyone seemed to like including my director, who needed a little more convincing, but gave me the green light to create the final designs. So, for the imagery I took some photos from a previous HRA women’s history event and turned them into graphic sketches. I did this by turning them into gray-scale images, traced them in illustrator and finally drew in some line-work of my own. This was half of the design. The other half was the typography that I kept simple yet dynamic. Together the type and illustration gives a propaganda poster type feeling I was going for.

After the final designs were approved by the committee and my director, I printed and laminated 2×3 feet posters. In addition, I designed, printed and cut around 250 program booklets and bookmarks for the event.