Target Audience: The game will be rated M for mature (ages 17+), the target audience will be adult gamers looking for a similar experience to GTA 5.

Process: Brainstorming, designing, prototyping, optimizing, and public announcements.
This builds anticipation enabling marketing campaigns, and investments.

Advertisement: This is a key market force for these types of products. Creating trailers and gameplay demonstrations for everyone to see will hook consumers in the market. This will require networking with major media outlets such as YouTube, GamesCom, and online influencers. The more publicized the game, the more consumers it will attract.