Marketing

Target Audience: The game will be rated M for mature (ages 17+), the target audience will be adult gamers looking for a similar experience to GTA 5.

Process: Brainstorming, designing, prototyping, optimizing, and public announcements.
This builds anticipation enabling marketing campaigns, and investments.

Advertisement: This is a key market force for these types of products. Creating trailers and gameplay demonstrations for everyone to see will hook consumers in the market. This will require networking with major media outlets such as YouTube, GamesCom, and online influencers. The more publicized the game, the more consumers it will attract.

Value Proposition

Freedom: Ability to act out your impulsive thoughts, have no consequences, and be the “main character” and have the power to make the world a playground.

Visuals and Setting: Realistic and detailed graphics in a post-apocalyptic world mirroring North America’s geographic features and civilization.

Development Team

Below you will see the billets associated with the Development Team.

Game Designers: Visionaries who conceptualized the expansive open-world environment, intricate missions, and innovative gameplay mechanics that define the game.

Programmers: The backbone of the team, responsible for translating creative ideas into functional code, ensuring a seamless and responsive gaming experience.

Artists and Animators: Creative minds behind the breathtaking visuals and lifelike character animations that bring the game world to life.

Writers: Crafters of compelling narratives, shaping the stories of the characters in the storyline.

QA Testers: Diligent professionals committed to ensuring a bug-free and polished final product through rigorous testing and quality assurance.

Producers: Master coordinators overseeing the project’s development, ensuring timelines are met, and quality standards are maintained.

Features

Massive Multiplayer Open-World: A vast, living world filled with activities, missions, and secrets.

Customization: Customize characters, vehicles, and properties to make the experience uniquely yours.

Raids and Group Missions: Coordinate with other players in various activities.

Concept

“Enjoy the Journey” will have key concepts much like GTA 5 where it will be an open-world action-adventure game simulating the fictional state of North America. There will be one main protagonist that the player will control throughout the storyline where they will progress all over the country along with other players making it a massive online multiplayer experience. Graphics will be state of the art using Unreal Engine 5 and Artificial Intelligence for pixel generation.