Brainstorm Topics:

  • I’m interested in digital marketing
  • Is AI used to keep the content algorithm going ?
  • Do creators use AI to help know what audience to target ?
  • Does AI strengthen the creation of new products?

Other topics:

  • AI being used to replace regular 9-5
  • People finding comfort in talking to AI
  • AI prospering in Transportation
  • Future Drive thru AI taking orders

Two PSA’s I like:

Digital Marketing Institution. (2023,November 21). AI in Digital Marketing – The ultimate guide. Article. https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide

Rieger, J. (2021, November 30). The National Children’s Cancer Society Public Service Announcement – The NCCS. The NCCS. https://thenccs.org/thenccs-psa/

APA references:

Halpern, S. (2023, December 8). The Year A.I. Ate the Internet. The New Yorker. https://openlab.citytech.cuny.edu/profscanlan-english1121-spring2024/files/2024/02/Halpern-AI-at-the-Internet-NewYorker-2023.pdf

Lapore, J. (2023, March 27). The Data Delusion. The New Yorker. The-Data-Delusion-Jill-Lapore-NewYorker

Week 3: Body text, generative AI versions, and adding sources

Version1: My own writing:

Title: Launching into digital marketing with AI

Key Question:

Did you know that expanding your knowledge on incorporating AI into your business can help with FIVE essential enhancements to boost your success as an entrepreneur?

Whether it’s opening your own Etsy shop, creating amazon ads, content marketing, starting an affiliate marketing program. Whatever it is! Here is a guide on using AI to help you branch off into your digital business:

  • AI generates and enhance content images
  • Provide further aid in product customization
  • Create your brand logo
  • Create customer loyalty programs based on behavior data,
  • Repurpose existing content into FAQs

Let’s get marketing going and digits growing in your account.

Version 2: Chat GPT #1:

Prompt: Rewrite this PSA to sound straightforward and to discuss digital marketing replacing a 9-5 job.

Chat GPT:

“Are you ready to leave your 9-5 job behind and start a digital marketing business? Whether you’re thinking of launching an Etsy shop, running Amazon ads, diving into content marketing, or starting affiliate programs, AI can be a powerful tool to help you get there. Here’s how AI can assist you in building and growing your digital business:

  • Generate and enhance content images
  • Assist with product customization
  • Design your brand logo
  • Build customer loyalty programs using behavior data
  • Repurpose content into helpful FAQs

Learning how to integrate AI into your business can be a game-changer. It’s time to grow your digital business and watch your income grow with it!”

OpenAI. (2024). ChatGPT (October 2024 version). https://chat.openai.com

Version 3: Chat GPT #2:

Prompt: Rewrite PSA and specify in the first sentence good reasonings of leaving 9-5 jobs for people to create their own marketing businesses. 

Chat GPT:

“Tired of the restrictions of a 9-5 job? If you’re looking for more flexibility, control over your income, and the opportunity to build something of your own, starting a digital marketing business might be the perfect move. Whether it’s launching an Etsy shop, running Amazon ads, creating content, or diving into affiliate marketing, you can take charge of your future. Here’s how AI can help you get started and grow your business:

  • Generate and enhance content images
  • Assist with product customization
  • Design your brand logo
  • Build customer loyalty programs using behavior data
  • Repurpose content into FAQs

Mastering AI in your marketing efforts is key to staying ahead. Take control of your career and get those digits growing in your account!”

OpenAI. (2024). ChatGPT (October 2024 version). https://chat.openai.com

353 Word Comparison Essay:

Initially, for this PSA, I wanted to speak on AI therapy and how people use it as a supportive tool for mental health. With the growing use of AI in our daily lives, many have turned to AI as a platform for therapeutic guidance and emotional support. Instead, I spoke on AI being used in digital marketing, highlighting how businesses can incorporate AI tools to enhance their content. The PSA was to push the recognition of digital marketing even though it has been around for a while now. Although my PSA is aimed at a broad audience, I specifically wanted to target 9-5 workers who may feel like quitting and are seeking opportunities to work from the comfort of their home while earning good income.

Chat Version 1 successfully reached a broader audience while effectively targeting 9-to-5 workers in a clear way. The messaging highlighted the key subjects being announced, using straightforward language that was easy to understand. My PSA went from “Are you someone that has been interested in starting a digital marketing business? to “Are you ready to leave your 9-5 job behind and start a digital marketing business?” This shift allowed the PSA to still target a broad audience while zooming in on 9-5 workers who may be looking for better opportunities. Afterward, my PSA went into highlighting the benefits of AI. While I thought that was a good start, I realized I needed to list specific reasons why traditional 9-to-5 workers might consider leaving their jobs that going into digital marketing will solve. 

I believe that the third Chat version came out better than the second. I like the reasons that were listed such as “more flexibility, control over your income, and the opportunity to build something of your own” that were spot on for the PSA. The starting question was shortened and got straight to the point. I really like the last sentence “Take control of your career and get those digits growing in your account!” due to it emphasizing the idea of entrepreneurship in digital marketing and taking immediate action ‌ to watch your money increase overtime.


Cornerstone articles:

Ben’s Bites. (2024). Bensbites.com. https://bensbites.com

N, Steph , and Ged King. (2024, Aug 27) “How AI Is Impacting Digital Marketing.” School of Professional Studies at Wake Forest University, sps.wfu.edu/articles/how-ai-impacts-digital-marketing/.

Week 5: Final PSA Poster, Final Reflection, APA References

Title:

Blast Off into AI-Powered Digital Marketing!

Key Question:

Did you know that expanding your knowledge on incorporating AI into your business can help with FIVE essential enhancements to boost your success as an entrepreneur?

PSA:

Restrictions of a 9-5 are tiring. If you’re someone looking for more flexibility, control over your income, and the opportunity to build something of your own, starting a digital marketing business might be the perfect move (blue section is taken from ChatGPT) Here’s how AI can help you get started and grow your business:

  • Generate and enhance content images
  • Assist with product customization
  • Design your brand logo
  • Build customer loyalty programs using behavior data
  • Repurpose content into FAQs

Whether it’s launching an Etsy shop, running Amazon ads, creating content, or diving into affiliate marketing, you can take charge of your future (red section is moved from introduction). Let’s get marketing going and digits growing in your account!

Call-to-action:

Take the leap—start building your digital future today! 

Reading list of 3-5 APA Style citations:

Ben’s Bites. (2024). Bensbites.com. https://bensbites.com

N, Steph , and Ged King. (2024, Aug 27) “How AI Is Impacting Digital Marketing.” School of Professional Studies at Wake Forest University, sps.wfu.edu/articles/how-ai-impacts-digital-marketing/.

Digital Marketing Institution. (2023,November 21). AI in Digital Marketing – The ultimate guide. Article. https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide

Reflection Essay:

At first, I had mixed feelings about my PSA project in the beginning. I was struggling to brainstorm ideas for what I would make my project related to AI. Afterwards, when I came up with the topic to speak on, the process wasn’t hard. I did well by referring back to the PSA rubric and took my time implementing what needed to be done for my PSA. In this reflection essay, I will explain my PSA process, more so touching on what I learned, what was the easiest and hardest parts of the project, what I would do if I had another week, and my views possibly changing about generative AI.

Working on this AI PSA project taught me two key lessons. First, I realized the importance of narrowing down and deepening the focus of my target audience. Initially, I aimed for a broader audience that simply included individuals interested in digital marketing. However, as the PSA process continued, I realized I should re-focus on a more specific group which were 9-5 workers, who would truly benefit from the message. Second, I learned that you have to make your PSA sound engaging so that people actually pay attention! If it’s boring, no one will want to watch or listen to it, and the whole message gets lost. I used a strong call-to-action with an exciting phrase that said, “Take control of your career and get those digits growing in your account!” That enthusiastic tone, and vivid imagery, are essential to resonate with the audience.

Additionally, there were both easy and hard things that came up during the project. As mentioned before, the hard part was definitely brainstorming and trying to come up with a catchy title for the PSA. I spent a lot of time thinking about it, and it was kind of frustrating because I wanted it to be at least okay to me. The easy part was that once the main subject was identified, generating ideas that supported it came more naturally. It felt like once I figured that out, everything started to flow. I also found it simple to look for articles that supported what my PSA is about. 

If I had another week to complete this project, I would probably take the opportunity to insert more prompts into ChatGPT. This would allow me to explore more ideas and which could enhance my PSA. I honestly can’t think of anything else that I would do with more time.

My views on AI haven’t completely changed while working on the PSA. I’ve always believed that AI can really change industries and make our lives better. I’m curious to see how it can help us be more productive, make things easier, and create new ideas. However, I still worry about things like privacy, people losing jobs, and the chance of bias algorithms.

[477 Words]

Aha Moment: After reviewing ChatGPT’s response, I realized that one thing I could have done was include a specific reference to a business or businesses that have successfully integrated AI into their digital marketing strategies.