The people of Japan were influenced heavily by casual American clothing during and after that time period because of America’s occupation after WWII. Nakamura began looking into the history of America’s population and started developing pieces utilizing patterns and designs from their indigenous people which fascinated him but maintaining the functionality of being wearable in the city. In order for Visvim brand to assimilate selling strategies that would help market their products better in a modern Japanese society they decided to use elements of traditional Japan as well as American styles.
