COURSE DESCRIPTION:
Key issues affecting international retailing with consideration of the global consumerβs welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment.
Retailing is changing, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies.
![](https://openlab.citytech.cuny.edu/dpryce-eportfolio/files/2022/05/image_2022-05-12_121624327.png)