BUF 1101: INTRO TO THE FASHION INDUSTRY

This course provides an introduction to the key elements of merchandising within the fashion industry. It explores major segments such as textile production, design, manufacturing, auxiliary fashion industries, and retailing. Emphasis is placed on the role of technology and the evolution of fashion retailing in the digital age. Students gain insights into the fast-paced, multimedia global nature of the fashion business and engage with visual merchandising technologies and multimedia techniques to enhance their learning. The course integrates aspects of 21st-century marketing, offering a comprehensive understanding of modern fashion merchandising.