Ad campaigns are a set of advertisements that focus on a single message.
They are intended to meet a specic business goal as well as lead to conversions. Some business goals ad campaigns can target are creating brand awareness for a new product or service, driving sales for a specic product or service, and generating leads by asking potential customers to sign up for an email list, subscription, or other free offers.
It is important to note that ad campaigns are more than just creating an
eye-catching ad and posting it on a search engine results page. For best
results, ad campaigns must be well-researched and organized, with a clear,
linear plan for marketers to follow. Launching ad campaigns really starts
with identifying business goals, researching keywords that better reach and
represent your target audience, and then creating advertisements and other
content that raise awareness for and interest in your products or services.
The project consisted of creating visuals which aligns with the premis of the campaign “Spotify All Ears on You” . Where my group studied the video ad carefully. To find the visual patterns and detect the story line, slogan and strategy behind the campaign.
We used the material at hand to re-create a new visulization for the same idea.
Campaign consists of a Poster, Web banner and a Social Media Post
This was a group project credits to – Edward Jimenez, Jennifer Quito, Fenix Frias, Taurique Venson
My Sketches / Ideas:
Final Poster:
Final social Media Post:
Final web banner:
https://docs.google.com/presentation/d/1vVmADrfTihBXHVAXjtBLLcG070XLNhIhuMr9KpAK-fU/edit?usp=sharing
My additional poster that didn’t make the cut.
