Key issues affecting international retailing with consideration of the global consumer’s welfare. Providesthe student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment.
Retailing is changing, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies.
https://openlab.citytech.cuny.edu/londoninternationalretailing/ – Website for International Retailing
