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Key issues affecting international retailing with consideration of the global consumerβs welfare. Providesthe student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment.
Retailing is changing, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies.
https://openlab.citytech.cuny.edu/londoninternationalretailing/ – Website for International Retailing