The mission is to inspire and empower people that one comes across with through creativity, hard work and integrity. The direction of the brand is to move up in the fashion industry with a title that earns respect from others. The significance of the brand is to make a mark in the fashion industry by thinking outside the box and being available for those who needs assistance within the industry. Visionary Diosmary is not an extrovert but the brand expresses oneself in other ways that are louder than the words spoken. She wants to acheive success in the fashion community and give others the opportunity to be just as successful. Visionary Diosmary is a premium brand which means it holds as much respect as a prestige brand but it is available for all people.

For a more in depth explanation, objectives and future goals, feel free to check out  Brand Image Project and Brand Image Powerpoint