Global Sourcing & International Trade Policy
This course explores the critical issues affecting international retailing, with a focus on the welfare of the global consumer. Students will gain a comprehensive understanding of the retailing industry and how marketing concepts are applied in a practical retail managerial setting. The course emphasizes the importance of adaptation and planning in response to the changing retail landscape while staying true to a business’s core competencies. By the end of the course, students will be equipped with the knowledge and skills to navigate the rapidly evolving retail environment and to identify and capitalize on emerging opportunities.
