Communication Design 1, Spring 2023
Prof X
Sunchips Campaign
Insight:
The American diet with snacks is frequently reliant on taste than health benefits. When you look at food labels, the list of unhealthy ingredients consists of excess saturated fats, sodium, and added sugars that can lead to health problems that occur as early as childhood. But If you take the time to learn how to read food labels and choose what is best for you or your loved ones. Choosing the right snack with healthier ingredients can lessen negative health factors when learning at an earlier stage of childhood.
Concept:
We all want what is best for our little ones, they can be children from our family, or our students and this begins with eating healthy. Children love snacks and it’s usually sugary ones. Parents and elementary schools want a healthy alternative snack for children to enjoy that not only is sweet tasting but can be eaten with other healthy snacks like fruits and vegetables in accompaniment. This way we can teach our kids healthy eating at the early stage of their life.
Targets: Schools and Parents
Final Tagline: Eat right be bright
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