student letterform Pos & Neg vashnee

agenda: 11/21

This Week’s has been outlined in detail to give a clear vision of the overall course.

Course Goals: Introduce the field of graphic design including its basic working methods and theory. This class will focus on communication through form, the visible shape or configuration.

It is seeing which establishes our place in the surrounding world;
we explain that world with words, but words can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled.Ā 

John Berger, Ways of SeeingĀ 

Berger’s idea:

We never look at just one thing; we are always looking at the relation between things and ourselves.
Our vision is continually active, continually moving, continually holding things in a circle around itself.

We have evolved to experience the world through a lens of intuitions, what is often thought of as “instinct,” or the psychological phenomenon of confirmation bias.

Throughout history, the way we see [art] has been manipulated by a privileged minority.

In this class, you will challenges the idea that to understand and appreciate works of art, we need experts to ā€œtranslateā€ them for us.

 

Ā 

Critique

quote

What is it about your designer that interests you?

    • explain your designer
    • in the style of your designer (use your designer’s typeface)

Your quote is the “hero”

show your grid, alignment, and hierarchy

name

location

year of quote

Sketch 4 typographic posters

New Project

process book

Yout-ube

Lecture: rhythm

understanding form

 

 

Design Fundamentals

  • Ā 

review

7 essential layout systems: https://drive.google.com/drive/u/0/folders/1oSN6d6nOUc-FWJSBt7N8wXEEVMfAeiRD

alignment in action

demonstrations

lining stuff up

Fewer Boxes, less mess

Indents outdents

grids and columns

creating order

too many boxes

Hierarchy too many signals

 

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