1. Finalize your icon

Criteria

- - - square format?
    - does the design use shape or line?
    - does it have an equal amount of black and white?
    - does it demonstrate a figure-ground principle? (does the eye shift back and forth
    - do both the letter and the icon communicate equally?

2. Once completed, create a negative version.

A negative version is exactly the same except that it uses the opposite color.

- - - - What was black will be white, what was white will be black.
      - The positive and negative versions MUST be exactly alike, except it reverses color

3. Follow the same format as for the letterform:

pos neg figure/ground

In illustrator, create a 7 x13″

fill with 50% black

place both versions on the grey

Use a 1 inch border and 1 inch between squares

Save as a pdf

Create a jpg and post on Miro

letterform_final-composition-details

2. Due Monday, October 21

1 Choose a designer from this list: Designer List COMD1200_D054_Fa2024_Design_Influencer_List

Each student must have a different designer

Add your name to the right column to reserve your designer for yourself

2. Research your designer

Choose images your designer created, include typography

3. Create a 2-minute PowerPoint presentation

Present your research to the class

Presentation must be 2-minutes

Include

- - images
  - information about your designer
  - a quote
  - location,
  - schools they attended,
  - influences,
  - places they worked
  - why you chose them

Next step:

Look at design through your eyes.

What influences you?

1 Investigate how designers use typography.

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters.

It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.

Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience.

A typeface is a design style that comprises a myriad of characters of varying sizes and weight, whereas a font is a graphical representation of a text character.

3. create a quote For each designer: