Marketing and Public Relations Intern – Mykamura
Mykamura is a fashion startup tech company that connects clients and seamstresses on one platform to create African Dresses for cultural events. Our mission and vision at Mykamura is to solve a need for clients that need custom made garments for cultural events, whether it my be Afropunk, or Essence Festival, the opportunities to collaborate are far and wide. Upon this summers launch, Mykamura will be the digital platform that connects clients to local seamstresses across the African Diaspora.
As a Marketing and Public Relations intern, I:
- Worked closely along with the company’s founder Nana Yaa Ansah, to develop the brands story, and created a press release for the company
- Drafted an engaging media pitch with aim of to African seamstresses and fashion designers locally
- Researched industry trends in the African tech sector to understand how to stay competition in the market
- Generated media copy, hashtags, etc for the company’s upcoming Instagram launch
- Conducted competitive SWOT analysis on other competing companies, to learn how Mykamura can differentiate itself from others in the fashion tech sector
