Course Syllabus: Visual Merchandising
Course Description: In this exploration, the focus lies on visual merchandising by examining how product presentation is approached in the retail environment. The investigation encompasses both theoretical and practical aspects, exploring the use of in-store environments, lighting, special effects, fixtures, and product placement as a means of visual communication. The objective is to convey a specific message about the fashion brand and wield influence over the consumer.
The topics covered include the creation of displays in specialty and department stores, the design of visuals for walls and windows, professional presentation techniques, and the impact of color, music, and lighting on consumer behavior. This exploration also entails the ongoing development of students’ Retail Marketing e-portfolios in Open Lab.
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