Principles of Selling MKT 1102

Course Syllabus: Principles of Selling

Course Description: This course allows students to develop and deliver a sales presentation tailored for the business-to-business market. It fosters an appreciation for long-term customer relationships and partnership-building principles, emphasizing their connection to heightened profitability.

Assignments:

Selling-Chapters 5 & 6

Assignment 2: SWOT Analysis