Course Syllabus: Essentials of Marketing
Course Description: The course provides participants with an introductory survey of the current dynamic and rapidly evolving global marketing landscape. It introduces contemporary marketing philosophies and practices employed in the advertising, selling, and distribution of goods across various channels, including brick-and-mortar stores, the Internet, the World Wide Web, and other electronic media. Students will gain insights into the importance of effective marketing in determining the success or failure of any business venture, particularly in the swiftly changing online realm of e-business. Companies, with a special emphasis on e-business leaders, allocate significant portions of their revenues to marketing, aiming to attract and retain loyal customers, facilitate the sale of diverse merchandise, and establish brand awareness and recognition.
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