Course Syllabus: Advertising
Course Description: The course explores diverse promotional types, encompassing advertising, sales promotion, public relations, and personal selling. It includes a historical analysis of advertising, delves into the types and functions of advertising agencies, and scrutinizes advertising’s societal role. The curriculum covers the intricacies of media planning and buying processes, providing an analysis of broadcast and print media. Students will engage in the creation of broadcast and print advertisements. Additionally, the course encompasses a comprehensive review of various sales promotion techniques, events, and sponsorships, addressing the role of public relations. It further examines specialty advertising techniques and provides a broad overview of global advertising.
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