Course Syllabus: Marketing Research
Course Description: This course strongly emphasizes the utilization of Scientific Research Methods to cultivate marketing strategies and support marketing professionals in the formulation of informed marketing decisions. The curriculum comprehensively explores product, consumer, competitive, and market research. It delves into various types of research based on technique or function, the different stages within the empirical research process, survey research methods, construction of questionnaires, analysis of diverse types of secondary data, various sampling designs and procedures, methods of data collection, and the application of elementary statistical techniques for data analysis.
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