My topic revolves around the challenges of customer service and why it is strangely hard to come by in good and consistent qualities. I chose this area of focus because it is a vital part the hospitality industry’s success no matter the division. As an aspiring professional event planner, I personally have goals to best exercise customer service in my career in ways where I am successfully meeting and perhaps exceeding expectations. More research on customer service can be conducted to explore why and how it can lack effectiveness when practiced.