Ortega, the youngest of two siblings, is a dedicated individual with a strong work ethic. His persistent and disciplined approach is not just a part of his character, but a source of inspiration. His commitment to his work in the medical field’s finance department and his unwavering dedication to his studies toward a bachelor’s degree in Business and Technology of Fashion at New York City College of Technology (CUNY) are exemplary. He is a committed student, always striving for academic excellence, setting a high standard for those around him.
The colors chosen for the design, White and Blue, are not just random selections. They hold a deep significance in Ortega’s life, reflecting his cultural roots and personal experiences. Colors, as we know, play a pivotal role in our daily lives, stimulating behaviors and responses to products, spaces, and other aspects of life. They also serve as a powerful medium for projecting emotions and cultural experiences influenced by individual perspectives, social status, and territorial influences (Bell & Tetanus, 2017). Blue, for Ortega, is more than just a color. It’s a connection to his homeland, the Dominican Republic, an island in the Caribbean surrounded by water and wonderful people. At fourteen, his family moved to the United States to start a new life, but he has never forgotten where he was born. Blue transmits to Ortega a robust and confident energy. It’s a part of his life and childhood in the Dominican Republic, where most of his family live.
Moreover, the color white means a lot to Ortega as well. The color white is usually a symbol of peace, innocence, and hope (Bell & Tetanus, 2017). Ortega works really hard to become a hard-working man and to take care of his family. His family, especially, has been a great support, and the color white represents the love he has for them. It’s a symbol of the peace and hope they bring into his life, and the innocence of their love.
Lines are a fundamental element of design. For example, lines express meaning or evoke an action to direct someone’s eyes to a specific focal point(Bell & Tetanus, 2017). Ortega uses a horizontal line to direct consumers’ attention to his name. It is essential to position important information that is easy to see by the public; it will help them remember.
