Craftsmanship is one of the most important attributes I look for when purchasing a product/art work or when designing/creating for a potential customer or for myself. Craftsmanship shows that you’ve taken the time and effort to passionately create a composition or other work of art. Speaking from experience, poor craftsmanship equates to lack of patience, laziness, and not fully caring for the project/composition.

Meet Danish artist John Kenn Mortensen

John created monsters that are connected to our childhood fears. Though they look like quick sketches, further examination shows that he carefully creates detailed patterns in the monsters and background creating a unified composition. This is craftsmanship.