House Of is a New York-based public relations boutique agency focused on sustainable and BIPOC designers. Dedicated to putting clients front and center, House Of seamlessly enhances visibility for both emerging and established brands through media attention, the digital space, social conversation, identity consulting, innovative experiences and influencer reach. House Of employs a holistic, comprehensive and analytical approach with big-picture strategy to leverage each facet of paid, owned, and earned content.
As a Fashion Public Relations Intern at House Of, my responsibilities included
Sample Trafficking:Assist the House Of team with editor/stylist photoshoot loans; ensuring that merchandise is properly checked-out and returned in a timely manner; coordinating messenger services and shipments
Brand Inventory:Maintained inventory for each brands’ seasonal collections
Press Tracking: Facilitated daily online searches for all House Of brands, and clipped placements accordingly
Reporting:Updated all brands’ status reports on a weekly basis
Asset Management: Assisted with updating clients’ asset database
Press Database Management: Assisted with compiling and updating media lists
Google Trends: Facilitated weekly Google trend searches surrounding fashion and beauty
Giftings: Assisted with press and influencer giftings on a seasonal basis
Digital Press Events: Assisted with any event logistics for digital events on a seasonal basis
