During the course of this webinar videocast, we are going to cover several topics that accoding to the host, are critical during the transition from Graphic Design to Web Design.
Host: ELIZABETH ALLI from San Francisco, California.
What the talk will cover:
- How to think like a UI/UX Designer
- The skills you need to learn
- How to gain UI/UX experience
- How to create a portfolio to showcase your new abilities and work
- My takeaways
When we talk about “design thinking” there are several steps and things that are always taken into consideration, in other words, is a phase we use before taking any decision in the design process:
- Empathize
- Define
- Ideate
- Prototype
- Test.
At the same time, when we put everything together, it creates a relationship with people, consequently bringing different behaviors into our community. There’s a personification for each “user” that will or will not identify himself with the design, so we must go back to strategy and refine our decisions.
Graphic Designer and UX Designer way of thinking:
As graphic designers, we talk and think about text, patterns, texture, colors, shadows, shapes, and light. However, designers are concerned with reactions, movement, action, interaction, users, motivations, and UX-UI. As graphic designers, we may be experienced in branding and campaign development. Still, we might need to be more experienced in the interaction of users and how the user behaves. On the same topic, graphic designers are to understand typography and color, but at the same time, they have to ensure that both tools work together. However, getting a position in UX-UI gets different, and this is because the role changes to be more focused on the interface and how the user will interact with the website or app.
According to the host, the UX-UI software that designers should spend more time on, as far as the prototyping, is “SKETCH” and the other one is Figma, which is for Mac users, and Adobe XD also offers tutorials; however, this last one is kind of slow. Challenges are always “challenging” when learning other skills in the design industry. Figma gets on top of the line regarding web design development. Competitive research is imperative when a designer wants to dive into the target audience for any design project that wants to get into.
My takeaway: Both graphic and UX-UI designers are different in the design process because they consider other parts of the design that interest them. Still, more importantly, I now know the difference between both. The scope is one of the most significant differences between graphic and UX design. Graphic designers focus on visual elements. UX designers take a broader perspective by focusing on the interaction between a user and a product. Graphic design is often just one part of the more extensive user experience. Again, going back to my statement, graphic designers pay more attention to color, patterns, shapes, scales, and typography, while UX-UI designers pay more attention to the user’s interaction.
