McCann and Advertising Partners Networking Event (Industry Expo 2024) NEW YORK, NY

McCann Collage designed by Cesar Infante

The day has arrived when we all want to connect with people working in advertising and visual communication! McCann helps brands build the most meaningful platforms that drive exponential growth and leave a lasting impact on culture.

Today, April 9th, 2024, I had the pleasure and the privilege of being invited to this meaningful networking event where we all asked questions and engaged with leaders’ interactions. We first registered upon arrival at the Lobby of 622 3rd Avenue, New York City, NY. We were instructed to proceed to the 26th floor and after getting there, we were asked to have a seat and get comfortable, mentioning our names and getting coffee, drinks, or anything that would make our stay enjoyable.

We also had an opportunity to connect, exchange LinkedIn Profiles, and build a “new network” that would definitely help us to possibly get jobs in our fields. At the same time, I know we were also being evaluated while all of us were also networking and exchanging new ideas, and projects and acting as new professionals of Visual Communication.

Recruiter Panels. Where all of us had an excellent opportunity to show off our artwork and communication, graphics and photography skills, and express our desire to be part of this fantastic world, that is the advertising.

We also listened to interesting stories of the panelists explaining how they got into their dream jobs, highlighting the importance of networking in advertising and applying our passion for our beautiful academic careers. They also asked for our portfolio link, resume, and any other pertinent information to be contacted after they reviewed our content. We see a recruiter in the picture shown above, where she asks questions to the applicant, giving feedback on their resume and possible internship opportunities in the upcoming year. I think that the fact that we got a great review of our resume, it makes a good difference since we can make changes and make it more appealing and more interesting.

Here, we see the extensive advertising network under McCann’s umbrella and the partners contributing to this enormous advertising company, changing people’s lives and creating innovation worldwide. It is essential to mention that McCann is one of the biggest advertising agencies with many partnerships where we can work, not to mention the opportunities and the ability to bring a lot of diversity and, of course, different perspectives that can enrich all the different companies.

Panelists: Account Managers, Graphic Designers, Strategists, Creative Directors, and Associate Directors.

A great feature: Most companies provided a QR code for us to scan and send our resumes, which eventually will be reviewed by all partners.

In conclusion, my perception regarding advertising and graphic design has changed. It is imperative to consider the importance of interacting with different people in the professional area in which we have decided to work. The possibility of attending this important event has really motivated me much more than I already was to continue fighting for our goals; if we see that a door has closed, we must continue knocking on other doors and new horizons, which will bring new opportunities. Indeed, advertising and marketing are all about coming up with unique and innovative ideas that can capture the attention of your target audience. By studying advertising and marketing, you will learn about the different techniques and strategies used by marketing experts to create compelling campaigns.


Sources

  1. Collage of the Networking Event. April 2024.