Source: Image by freepik
This is my first role as an art director. As an art director, my role is to adhere to the brand guidelines and ensure the presentation deck fits the brand and is built from scratch. This includes sourcing images, creating infographics, and illustrations in Illustrator, collaborating with the strategist, checking the copy to ensure there are no widows or orphans, ensuring the images are of high quality, and properly communicating the idea. As they say, a picture is worth a thousand words. I also collaborate with the production team to develop creative concepts, which include storyboarding, creating mood boards, and providing examples to visually explain the concept. Additionally, I attend meetings, seek approval of the deck from the mods before presenting to the client, receive feedback, and make changes to the deck accordingly.
