Our store is Silk Couture in Monaco, and we plan to sell Indigious Sea Silk Scarves. Our product will be distributed from Monaco’s capital, Monte Carlo, to a luxury clothing brand we are partnering up with called Club Monaco, as well as sold online through our website, www.www.silkcouture.com. Our store will use DHL, FedEx, and UPS to distribute our scarves in both Monte Carlo stores and to anyone who purchases from our website. Our Sea Silk Scarves are created by Moniacos sewers who specialise in working with sea silk material. Leveraging the principality’s high-end landscape that aligns with the discerning tastes of Monaco’s elite clientele (Hendrickson, 2023). Many residents have significant amounts of discretionary income so the demands for goods and services are higher and available throughout Monaco (CNN, 2021). Our distribution through Franchising and Licensing within the US and the UK will focus on creating a curated and immersive shopping experience, emphasizing the tactile quality and intricate designs of our fine fabrics (Investment Climate Statements: France and Monaco, 2022).
The consumption in Monaco includes a variety of consumer goods and services due to the high level of development within the country. Throughout Monaco, many designer stores, such as Prada and Miu Miu allow consumers to find luxury goods since they’re easily accessible (Monaco Tribe, 2023). Our partner Club Manco will allow for a more accessible access to our authentic Sea Silk Scarfs, additionally, we will leverage digital platforms for online sales, ensuring accessibility for a wider audience while maintaining an aura of exclusivity. We aim to create a buzz around our product with strategic marketing campaigns and collaborations with local influencers, further amplifying its desirability (Monaco – Economic Indicators, 2018). Using online presence allows e-commerce to flourish and is the best way for people worldwide to purchase our products from Monaco directly (Statista, 2023). The consumption of our exquisite Sea Silk Scarfs will epitomize luxury and sophistication.
