The e-commerce and technology of the United Arab Emirates as a whole including Dubai is growing and improving every day. In the United Arab Emirates, almost the entire population has internet accessibility and uses smartphones which created a huge market within e-commerce and technology of fashion (Bekker, 2023). Fashion and clothing are the largest money producing business in the United Arab Emirates and is predicted to produce $4.6 billion (Mathew, 2022). In addition, by the end of 2023 the Fashion E-commerce market of the United Arab Emirates will reach $3.5 billion by the end of 2023 (EcommerceDB, 2023). The market will continue to rise in profit as technology advances.
Also in 2021, the apparel exports in the United States Emirates brought in over $10 millions a month and the fabrics/textiles exports brought in over $4.6 million a month (Fibre 2 Fashion, 2023). In 2022, namshi.com, 6thstreet.com and shein.com were ranked as the top 3 online shopping stores in the United Arab Emirates fashion market totaling over $340 million in revenue that year (Ecommerce DB, 2023). After the fashion market suffered during the pandemic, the market has improved drastically in revenue.
