Category Archives: Technology

Stop Sex-Trafficking Logo by The Body Shop Review

These sketch design belong to The Body Show and was to help promote their campaign in Stop Sex Trafficking.

The concept of this design was the international hand gesture to stop. From there the designer saw the concept of the fingers as being a N and the palm for being an O which resembles the hand stop.
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The design of this campaign logo is strong but yet simple. It delivers a powerful message to the public.

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What are your thoughts on this campaign form The Body Shop to Stop Sex-Trafficking? Does it deliver the message across?

Support The Body Shop and its campaign to Stop Sex-Trafficking.

Source: http://www.logodesignlove.com/stop-sex-trafficking

 

Blog Series part 4

Adobe_InDesign_icon

Logo belongs to Adobe

Last but not least, Adobe Indesign. Unlike the other programs that we talked about, Indesign is not a program that manipulates photos or creates illustration. But, it is a program where it will bring everything together.

Adobe Indesign is a layout program and that is it’s sole purpose. It is where designer should be bringing in all their photos or illustration of the project and laying it out ready for print or for the Web. Indesign has the necessary tools for layouts out Designer’s work such as bleed and safety areas where designer’s main focus is safe if anything were to happen during he printing process.

Hopefully after sharing my knowledge from what I learn as a graphic arts production student, it can help you become a better graphic designer and understand the program more.

-Part 1 -Part 2 -Part 3

Blog Series part 3

Adobe_Illustrator_Icon_CS6

Logo belongs to Adobe

Adobe Illustrator is another great program. Unlike Photoshop, Illustrator does not deal with photos. Instead it deals with creating abstract designs.

Adobe Illustrator is a vector graphic editor program where the program deals with fine lines to create works. Logos and illustration is mainly done in this program as it shows smooth crisp lines when it is saved unlike photoshop where text will also become pixelated.

Adobe Illustrator is also perfect for creating logos and branding from font. Creating these types in Illustrator is also easy where you are able to convert fonts into vector outlines and allows the user to manipulate the outline creating a unique font and design.

In the next series I will be talking about the 3rd Adobe program that is also essential to graphic designers.

-Part 1 -Part 2

Blog Series part 2

Adobe_Photoshop_CS6_icon

Logo belongs to Adobe

Adobe Photoshop is a great and powerful tool to do a lot of stuff. Majority of the graphic designer don’t know that Photoshop is not your one stop shop. In other words, even though it is a great program, it is not meant to be done for everything.

Like the hint in the name, Photoshop is meant to be dealt with photos. When I say dealt with photos I mean that it is used to manipulate photos or add special effects to it. However, this program is not meant to be dealt with for fonts or creating abstract designs.

The reason why this software is not that great with dealing with fonts and abstract design is because raster program. In better terms, it is only meant to deal with pixels which photos have. So when you save your project or photo that you have place a text in, that very same text that was looking nice on the computer will become pixelated. Making it not as smooth as it should be if done in other Adobe programs.

In the next series I will explain what Adobe programs should be used for text and design.

Part 1

How to use the right program for Graphic Design Part 1

In the beginning, when I first was introduce to photoshop, I, like a lot of people didn’t know the fundamentals of which program to use for design. I only assume that with photoshop you can do anything and all you had to do was create it in photoshop.

After I left high school and went to college for Graphic Arts Production, my professors’ drilled in my head that there are other programs out there that do specific type of jobs for graphic design and that photoshop is not the ideal program to do everything in.

In the following series I will introduce the each programs and the reason why that program is good for those specific task.