Article One: Masters Of Design 2009: Why Coke’s David Butler Is The Real Thing by Fast Company Staff

Designing anything for the first time can be a daunting task.  Even harder, however, is re-designing a brand’s look, especially one that has been around for so long.  David Butler is a great example of someone who can make the impossible happen.  I personally have loved to mix soft drinks for years and never once thought of how this could be pushed further.  David Butler has proved that sometimes the most marvelous thing can come from an idea that has been under everybody’s nose.

Article Two: Why Charging Just a Little Can Be Smarter Than Charging Nothing at All by Farhad Manjoo

From a “techie” standpoint I love free software.  Though I can understand the hard work and time it takes to create software, I still feel it’s silly to pay for a non-tangible product.  However charging is necessary.   Many people still like to pay because a price tag somehow means a better product than a free one.  Google has made an amazing empire based on free.  Hopefully free can remain the standard for this empire for years to come.

Article Three: For Adobe, the Future Is in the Past by Nick Bilton

Many seasoned designers always say that modern and student designers are depraved of the amazing feeling of working by hand on a product.  When I first heard people saying this, I thought they were just stuck in the past.  However the more into design I get, I find myself wanting to interact on a more personal level with my digital designs.  This article shows that the days of digital vs. hand-made are quickly becoming a thing of the past as the two worlds collide.

Article Links:

Article 1:

http://www.fastcompany.com/1791289/masters-design-2009-why-cokes-david-butler-real-thing

Article 2:

http://www.fastcompany.com/1353567/why-charging-just-little-can-be-smarter-charging-nothing-all

Article 3:

http://bits.blogs.nytimes.com/2011/10/10/for-adobe-the-future-is-in-the-past/