Journal

I love how the people making this advertisement used elements outside of the design, like using the metal poles where the poster is going to be placed. Now when people are walking down the street they will see the design as not just a one-point perspective but instead a multiple-point perspective because the viewer now needs to include the billboard with the design as well making the design have unity with the outside world. Not only that, the concept also fits well with the product that is being advertised, toothpaste, with the design itself. Demanding that with this product you can also have strong teeth as the man shown ripping the billboard apart.