International Brand Research: The purpose of this project was for students to understand the many research done before a brand can go international. Ariele’s team and her chose Reformation a California based brand. Once they had done the research such as current events around the world that may effect the brands expansion, the brands geography, demographics and cultural geography in which the planed to expand , they took their findings and made a website for the brand that stated everything they needed to know before going international.
https://openlab.citytech.cuny.edu/reformation/
