Juicy Couture Case Study:
The importance of this assignment was for Ariele and a chosen partner to pick a brand and do a case study on what makes a brand fail. Why do brands fell off from the market or is currently falling off the market and based on research explain where the brand may have went wrong.
Final Project: Marketing Plan Levi’s Jeans
The purpose of this project was to develop and create a comprehensive Marketing plan for a fashion brand of the students choice. This plan will be an in-depth proposal for a strategic brand relaunch debuting Fall 2020. This project included seasonal marketing budget, chapter topics and themes.
Levi’s Jeans Marketing Plan Presentation
