Course Description
An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.
SYLLABUS
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/BUF2203-visual-merch-Syllabus-_page-0001-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/BUF2203-visual-merch-Syllabus-_page-0002-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/BUF2203-visual-merch-Syllabus-_page-0003-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/BUF2203-visual-merch-Syllabus-_page-0004-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/BUF2203-visual-merch-Syllabus-_page-0005-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/BUF2203-visual-merch-Syllabus-_page-0006-791x1024.jpg)
FINAL PROJECT
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0001-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0002-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0003-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0004-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0005-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0006-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0007-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0008-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0009-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0010-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0011-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0012-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0013-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0014-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0015-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0016-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/aramos1-eportfolio/files/2022/04/visual-merchanding-final_page-0017-791x1024.jpg)